Star Trek’s DeForest Kelley wanted to be a doctor in real life, but he couldn’t afford medical school. Later on, some of his proudest moments as an actor were the number of people who told him his portrayal of Dr. McCoy inspired them to become doctors. “You can win awards and that sort of thing, but to influence the youth of the country … is an award that is not handed out by the industry.” Source Source 2
From what I recall, the first time I saw 'rainbow capitalism' from a big brand was this image from Oreo in 2012.
It created a lot of controversy. Calls for boycotts and such. But Oreo didn't take it down. They were unapologetic and didn't try to appease the homophobes or backtrack.
And I know this sounds weird, but it was like a shift. Proof that public opinion or acceptance of queerness was widespread enough for a company to consider it profitable.
happy pride month from everyone’s favorite bisexual transgender video game characters :)
